Momentum
Strategy

Stronger strategy. Smarter finances. We’re your guide.Providing direction and accountability to service-based solopreneurs, small teams, and non-profits in order to create lasting momentum in their orgs.

Business Strategy

Strategic Support – That Actually Moves the NeedleRunning a small business or non-profit is tough — especially when you’re flying solo. That’s where we come in.We’re your strategy sidekick — here to help you focus, make moves, and actually stick to the plan.

Financial Strategy

Clarity, Confidence, and a Plan – Money stuff shouldn’t be a mystery.We’ll help you ditch the guesswork, make sense of the numbers, and build a financial strategy that’s smart, simple, and actually works for you.

Not Sure Where to Start?

Strategy? Numbers? A little bit of both? Don’t worry — we’ve got you.Whether you need clear direction, smarter financial moves, or a solid plan to tie it all together, we’ve got the tools, the know-how, and the pep talk to get you unstuck and rolling.

Meet Momentum

Aaron Hoekstra and Andrew Parks — lifelong friends, co-founders, and the ultimate strategy duo.They’ve built non-profits together, swapped more ideas than most people jot in notebooks, and bring a perfect mix of heart and hustle. Aaron’s all energy, charisma, and big-picture vision. Andrew’s the steady hand — making sure everything runs smoothly, stays legal, and actually works.Think of them as the yin and yang of Momentum: one’s fueling the fire, the other’s steering the ship.

Andrew Parks

Co-founder at Momentum Strategy – Leads business operations and financial strategy.

Andrew knows what it’s like to be deep in the weeds of a business because he’s been there. With over 10 years of finance and operations experience across scrappy startups, mission-driven nonprofits, and small business advisory, he brings a calm, clearheaded approach to a space that often feels chaotic.He started obsessing over personal finance back in high school — when listening to Dave Ramsey on an iPod was cutting-edge. That early spark grew into a career focused on helping others find financial clarity.Five years as an outsourced accountant helping dozens of small business clients with bookkeeping, payroll, and financial strategy solidified his belief in proactive financial and operational systems. He brings this foundation to Momentum Strategy, where he helps business owners and nonprofit leaders exchange reactive stress for proactive solutions.But Andrew teaches more than just theory; as a business owner himself, he knows the daily balancing act between purpose and practicalities. He advocates for effective tools like YNAB and Profit First because they deliver tangible results – which brings a peace he's witnessed personally and in his clients' success. His goal is to meet you where you are, build lasting structure, and empower you to make a greater impact.

Aaron Hoekstra

Co-founder at Momentum Strategy – Leads business development and growth strategy.

Aaron helps business owners get unstuck, focused, and moving forward with intention. At Momentum Strategy, he partners with leaders to tighten strategy, sharpen marketing, and build systems that support the life they want to live—not just the business they’re trying to grow.Over the last decade, Aaron has led sales, client success, and growth efforts across SaaS platforms, non-profit startups, and the high-performance world of cycling tech at Verve Cycling. He brings a cross-functional lens to every conversation. He’s known for poking holes in fluffy ideas, asking the questions no one else will, and finding the signal in all the noise.Aaron also spent years co-owning a small business—Five & Hoek Coffee—where he learned firsthand what it takes to lead a team, build a brand, and serve a community, all while balancing the realities of everyday life.For Aaron, business success is a journey—one that doesn’t have to come at the expense of the things that matter most. He’s passionate about helping business owners make intentional progress, without letting the demands of growth overshadow life’s everyday moments.Aaron’s style is hands-on, energetic, and direct. He’s allergic to wasted time, thrives in the messy middle, and believes in doing fewer things better.

Financial Strategy

Money stuff doesn't have to feel like a black hole. We help small teams and solo founders untangle the numbers, spot what matters, and make smart moves with confidence.

  • Worried about making payroll?

  • Unsure if you can hire?

  • Constantly guessing if you’re actually profitable?

You’re not alone — and you don’t have to figure it out solo.We work best with service-based businesses and non-profits (1–20 people, $100K–$5M in revenue) ready to take control of their money and move forward with clarity.

Cash Flow Chaos? Let’s Fix That.

82% of small businesses fail because of cash flow problems. Non-profits face the same risk. Lack of clarity around where money is going — or when it’s coming in — leads to instability, stalled decisions, and financial stress.

You, Meet YNAB. YNAB, Meet You.

Thousands of small businesses use YNAB (You Need a Budget) to bring the same clarity to their cash that individuals have loved for years. Now it’s your turn.Through personalized coaching, we’ll help you set up a spending plan that feels like freedom — not restriction. You’ll learn to give every dollar a job, align spending with your goals, and finally stop wondering where the money went.Paired with Profit First principles, the YNAB method helps you:

  • Track and plan your finances with purpose

  • Lead your business proactively, not reactively

  • Make confident decisions (instead of crossing your fingers)

  • Stop stressing about payroll, taxes, or cash surprises

  • Use your money to support your mission — not derail it

Coaching plans start at $300 /mo. Ready for less stress and more control?

Disclaimer: Andrew Parks is a YNAB Certified Budgeting Coach, which means that he has been trained to coach people on using YNAB software and the YNAB budgeting method. He has met select requirements of You Need a Budget LLC in order to receive this certification, which means that he has the ability to competently coach YNAB to others. He is not an employee of YNAB, and all non-YNAB related opinions and recommendations are his own. His views do not reflect the views of YNAB and its employees or its affiliates.Source: USChamber.com

Accounting Support That Gets Small Business

Your plate is full — bookkeeping and payroll shouldn’t be what tips it over.With 20+ years of combined experience inside startups, small businesses, and mid-sized non-profits, we know the daily financial grind firsthand. From keeping the books clean to making sure your team gets paid, we’ve got your back.

Accounting support starts at $500/mo and can include:

  • Fractional CFO / Controller services

  • Monthly bookkeeping + accounting

  • Basic payroll + team compliance

  • Financial books evaluation

Let’s get your back office running smoothly — so you can focus on everything else.

Business Strategy

Running a small business or non-profit can feel like juggling flaming swords while riding a unicycle — especially when you’re going it alone.

Strategic Guidance for Growth That Actually Sticks

That’s where we come in. Think of us as your on-demand strategy sidekicks, here to help you cut through the noise and build a business plan that’s not just good on paper, but works in the real world.We’ll help you carve a clear, actionable path forward, giving you the accountability and insights you need to crush it.Your organization is one-of-a-kind, so we’ll tailor a plan that fits your needs, which might include:

  • Accountability Coaching

  • Outsourced COO

  • Marketing Strategy

  • Business Development Roadmap

  • Mission Statement Formation

  • Systems Creation

If you’re ready to build a strategy that actually sticks and moves you forward with confidence, let’s chat. We’ll talk about what’s working — and what could work a whole lot better.